For Businesses
Decisions backed by evidence
Practical statistical analysis for businesses, government departments and NGOs — market insight, performance measurement and forecasts you can act on.
Use cases
Where evidence changes the decision
Market & customer research
Customer satisfaction and NPS surveys, market sizing, and segmentation that tell you who your customers are and what they will pay for.
Pricing & campaign testing
A/B tests and experimental design for pricing, promotions and marketing spend, analysed so the results are statistically valid, not guesswork.
Performance analytics
KPI measurement, trend analysis and management reporting that turns operational data into clear, actionable insight.
Forecasting & planning
Demand, sales and capacity forecasts that give your budgeting and planning a defensible statistical basis.
Monitoring & evaluation
M&E frameworks, baseline and impact studies, and indicator reporting for government departments, NGOs and development partners.
Data foundations
Data cleaning, capturing and database design so your organisation's data is accurate, structured and ready for analysis.
How we engage
Three ways to work with us
One-off analysis
A focused question, a fixed quote and a clear answer — ideal for a single survey, report or board decision.
Ongoing advisory
Retained statistical support: we analyse your regular data, maintain your KPIs and advise as questions come up.
Full project partner
End-to-end delivery of research or M&E projects, from design and data collection through to reporting and presentation.
Why work with us
Rigour without the jargon
You get academically rigorous analysis translated into business language — what the numbers mean, what they don't, and what to do next. Every engagement starts with a fixed quote and a clear scope.
- Plain-language reporting your board and funders can act on
- Transparent, fixed-quote pricing before work begins
- POPIA-compliant, confidential handling of your data
- Experience across private, public and NGO sectors
- Local understanding of South African markets and policy
Make your next decision an evidence-based one
Tell us about your data or your question and receive a tailored proposal within 48 hours.
Request a quote